WTM London Unveils | Rebranded Travel Tech Show

LONDON: WTM London has unveiled a redesigned travel technology show, formerly called Travel Forward. It will become WTM Travel Tech and offer more features for exhibitors and visitors at WTM London 2022 on 7-9 November 2022. Show organizers are planning two theatres in the WTM Travel Tech zone – one to showcase new products and the other to host seminars, debates, and presentations.

The product showcase theatre will offer exhibitors more options to present their new services to visitors. WTM Travel Tech will also have updated brand positioning, as well as a dedicated section within the WTM London website.

The changes have been made as a result of in-depth research conducted among buyers, exhibitors, and visitors.

The survey was conducted shortly after the respondents had attended WTM London 2021 and Travel Forward, which took place in a hybrid format for the first time.

The poll found a strong preference for Travel Forward to be closely integrated with WTM London.

Vasyl Zhygalo, WTM Portfolio Director, said: “We received very positive feedback from delegates who attended both events last year and there was great support for our new hybrid format.”

“Our post-show research also indicated to us that our travel tech offering will benefit from close integration with the main WTM London event, along with more content to show how travel and hospitality technology is a core element of the wider travel industry.”

Exhibitors from more than 100 countries attended WTM London in person last year.

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