On behalf of Executive Committee and Members of Pakistan Hotels Association (PHA), I would like to congratulate Pakistan’s hospitality, tourism and travel trade for its revival specially on this year’s World Tourism Day, globally celebrated each year on 27th September by the United Nation’s World Tourism Organization (UNWTO) as World Tourism Day 2020 also highlights the important role tourism plays in preserving and promoting culture and heritage all around the world. PHA has proven its vital role and is further endeavoring to promote tourism and bring collaboration amongst its members all over Pakistan.
NWTO has designated Year 2020 as the Year of Tourism and Rural Development, which is an opportunity to promote the potential of domestic tourism to create jobs and opportunities. Tourism gives rural communities the ability to protect and promote their natural surroundings, as well as their culture and heritage. In doing so, it allows tourists to enjoy unique experiences play in preserving and promoting natural and cultural heritage.
With this spirit, World Tourism Day 2020 can improve entrepreneurship besides creating employment opportunities for the local communities with their rich heritage, skills and traditional hospitality.
On its part, PHA would like to encourage all stakeholders of tourism and travel industry to come together to mutually discuss and implement the sustainable development of tourist destinations in Pakistan to promote tourism in the country and procure foreign exchange enabling businesses to grow and create employment.
Pakistan has potential and is enriched with traditional heritage and cultural tourism areas and communities. Its high time for Pakistan Tourism sector to focus on domestic tourism besides international flow of tourists specially amid COVID19 era and need to take bold steps with conviction and harvest the benefit in view of Prime Minister’s vision to give priority to Tourism Sector.