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Silk Road Destinations | UNWTO Fostering Closer Cooperation

BERLIN: Focusing on how to foster sustainable tourism development along the ancient route, the seventh UNWTO Silk Road Ministers Meeting was held earlier at ITB Berlin on 8 March, 2017. 33 countries from the Silk Road and beyond exchanged best-practice on how to advance the contribution of tourism to the Sustainable Development Goals.

The Silk Road Programme engages 33 UNWTO Members States including Pakistan, UN agencies, UNWTO Affiliate Members, as well as an extensive network of private sector stakeholders.

Addressing the meeting, UNWTO secretary general, Taleb Rifai, said: “2015 was a landmark year with the approval of the universal SDGs by the international community.

“Tourism can contribute to all 17 Goals.

“Indeed, if properly managed, tourism can positively help address all the interconnected challenges facing people and planet including ending poverty, promoting gender equality, fostering jobs and inclusive growth and fighting climate change.”

Moderated by Christa Larwood from the BBC, ministers and high level officials shared their views and experiences in promoting sustainable tourism, in areas of heritage protection, community participation, sustainable business practices and the development of niche tourism itineraries and products.

Two presentations, the celebration of the World Nomad Games in Kyrgyzstan and community integration in West Bengal, highlighted the potential and multiple benefits to be derived from a sustainable tourism path.

Important input was also contributed by UNWTO affiliate member, TripAdvisor, who presented the findings of the TripAdvisor Travel Trends for the Silk Road 2017.

For the second consecutive year, TripAdvisor conducted a specialised consumer survey assessing travel preferences, habits and interests along the Silk Road.

Research highlights that among top interest areas while travelling along the Silk Road are visiting UNESCO World Heritage Sites, experiencing local gastronomy and attending local festivals and events.

 The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road routes. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route’s natural and cultural heritage.

The 7th UNWTO Silk Road Task Force meeting will be held in Valencia, Spain on 30-31 March 2017.

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