Serena Hotels Embraces Equity | Celebrates Int’l Women’s Day From All Walks Of Life

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ISLAMABAD: Serena Hotels hosted a networking breakfast to celebrate International
Women’s Day to honour, appreciate, and laud women who have excelled through
achieving success in their professional careers. The invitees included members of the
diplomatic community, representatives of international agencies, corporate sector,
representatives of the Ministry of Foreign Affairs, Serena associates, and other women
who have been striving to change behaviours for the betterment of women. These
women are focused on paving way for the young and talented women in exploring their
potential for career development and economic independence.

The meet and greet started in the foyer where the women had an immersive experience
of arts and crafts on display, along with an auditory delight of soulful melodies where a
beautiful cake was cut towards the end of the ceremony, re-iterating the celebration of
Women’s Day.

The Chief Guest for the occasion was the First Lady, Begum Samina Arif Alvi, the guest
list included accomplished women from all walks of life who graced the occasion with
their collective presence. Keynote speakers were, Ms. Naima Ansari, who has been part
of the Islamabad Women Chamber of Commerce and Industry. Ms. Ayla Majeed, the
first Muslim, South Asian, Pakistani woman in the role of Vice President (VP) of the
ACCA and Ms. Kashmala Khan Former Federal Ombudsperson for Protection against
Harassment of Women at the Workplace, shared their experiences with the audience.
Begum Samina Alvi also spoke about the efforts that the government has been making
for gender parity through different initiatives and emphasized on the importance of
providing women an inclusive and fair working environment, regardless of the field they

Serena Hotels has been celebrating the International Women’s Day for almost a
decade, the company truly believes in gender equality. The Serena Hotels is the only
company in Pakistan to be EDGE (Economic Dividends for Gender Equality) Certified,
and is a founding member of the Male Champions of Change, Pakistan Chapter.



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