Mr. Sam Wong | General Manager Sabre Pakistan

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This year World Tourism Day 2017 is being celebrated under the theme of, ‘Sustainable Tourism – a Tool for Development’. The day is being celebrated the world over to highlight tourism’s role in bringing the different cultures closer to each other, bringing peace & harmony and promoting global understanding through sustainable tourism.

UNWTO is observing 2017 as the International Year for Sustainable Tourism, for that purpose the organization has launched a new campaign aimed at raising awareness of the value and contribution that sustainable tourism can make towards development.

Called ‘Travel.Enjoy.Respect’, the campaign is being run in various languages and outlets around the world. The message through the campaign is sent to the world whenever you travel, wherever you travel, remember to: respect nature, respect culture, and respect your host.

Today more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves.

You can be the change you want to see in the world. You can be an ambassador for a better future.

A key priority for a more sustainable tourism industry is to deal with the impact of aviation on spiraling carbon emissions. Tourism presently accounts for 5% of global emissions, approximately 4% from transportation (40% of those from air travel and 32% from car travel) and almost 1% from the accommodation sector. Being the leading GDS Company, Sabre understand the importance of sustainable tourism for the ever growing travel trade &   tourism of the globe and strongly believe in preserving heritage, culture, the nature, landscapes, mountains for the future generation and beyond all boundaries and demarcation.

Airlines, Travel Management companies, GDSs, Hotels, tour operators as well as Destination Management companies can play a significant role in the Private sector to build and integrate, thus together contributing maximize their share to the better and beautiful sustainable tourism on the land, in the air and on the sea.



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