KUALA LUMPUR: Malaysian-based regional airline, Malindo Air, has been rebranded as Batik Air and will commence business under the new identity on April 28.
The rebranding exercise is in line with the Lion Group’s goal to establish a common identity for the full service airlines within the group.
With this approval in place, Batik Air will conduct improved business for seamless transfers, leveraging Kuala Lumpur International Airport as a transit hub for the Lion Group of Airlines.
“With the rebranding exercise and the reopening of the borders taking place in the region, we are very excited for the opportunities presented to us for the potential growth of our airline. With the new brand, we will be able to offer fresh and new services,”said CEO Mushafiz Bin Mustafa Bakri in a press release.
The rebranding exercise will be conducted in phases.
At the same time, Batik Air will be adding a number of B737 aircraft to its existing fleet to service markets it operated in prior to the pandemic.