‘Let’s Do London’ | Sadiq Khan Launches Biggest Tourism Campaign
LONDON: “I’m putting the message out loud and clear in support of our city” said Sadiq Khan Mayor of London.
“Our capital is renowned for our varied and thriving hospitality industry, but our venues have suffered greatly from the impact of Covid-19. We need to protect our world-beating bars, pubs, and restaurants so they can continue to play their key role in driving our economy. So it’s crucial that we get out and support them while following public health guidelines.” he added.
Sadiq further said, “This is why I’m proud to have launched Let’s Do London, the biggest domestic tourism campaign the capital has ever seen – to get the word out that London stands ready to entertain, inspire and enthrall once again. As part of this campaign we’re working alongside the hospitality industry to encourage Londoners and visitors alike to explore all the delicious things the city has to offer.”
“We’re shouting from the rooftops, championing and celebrating what our capital’s wonderful venues have to offer and urging Londoners and visitors to return to them safely as things reopen. London is the greatest city in the world. You can do anything you want to right here, so there’s no better place for domestic tourists to visit with our world-leading cultural institutions and unparalleled food and drink offer for them to enjoy.” He said
The Mayor stated, “Through my Let’s Do London campaign I’m bringing together many of our leading organizations and venues to show off everything that makes our capital great. Some of London’s best-known cultural institutions and tourist attractions are getting behind the initiative, including the Royal Albert Hall, London Zoo, the Science Museum, the Tate, Southbank Centre, the Royal Opera House, and the National Theatre. Alongside the excitement of the delayed UEFA Euro 2020, a season of summer family fun will make London a great choice for a staycation. From Alice in Wonderland at the V&A and Fantastic Beasts at the Natural History Museum to the Royal Opera House ‘Unlocked’ taking over the Covent Garden piazza.”
“London Lates’ over the summer months will see extended opening across museums, galleries, and cultural and grassroots music venues. Shakespeare’s Globe, for example, will stage ‘Midnight Matinees’ with performances starting at 11.59 pm, and there will be outdoor film screenings curated by BAFTA and the British Film Institute.’
“One of the key parts of this campaign is London Eats, the celebration of our hospitality industry. We’re working alongside famous chefs, foodies, and venues to promote the industry and encourage Londoners and visitors alike to explore all the delicious things the city has to offer.’
“There will be everything from New York City-style brunching and Japanese hot stone cooking to an expansive new Italian food emporium opening in the heart of the city. Borough Market is opening on Sundays for the first time in its modern history, there’s a rosé wine festival coming to Covent Garden, and a whole host of new restaurants and bars opening up. There is something to whet everyone’s appetite.’ Sadiq Said.