SHANGHAI: ITB China, the highly anticipated marketplace for China’s travel industry,
has reached full capacity of exhibition space reserved for the upcoming event,
organiser, Messe Berlin (Shanghai), said.
The event will return for live show from September 12 to 14.
With an impressive line-up of exhibitors representing all travel trade segments, the
three-day B2B show promises to reconnect global travel suppliers with the resurgent
Chinese market. The international participation and strong demand from industry
players provide a positive outlook for the show, said the organisers.
Under this year’s slogan “Crossing Barriers • Connecting Markets”, ITB China will play
a pivotal role in reconnecting global travel suppliers with the resurgent Chinese market,
by offering abundant business opportunities through face-to-face meetings onsite and
the latest interpretation of the travel trends in China. Media and visitor registration is
now open at: reg.itb-china.com
David Axiotis, General Manager of Messe Berlin (Shanghai), said: “With the sudden
opening of China’s outbound travel market at the beginning of this year, Chinese buyers
are now eagerly anticipating access to international resources to rebuild and update
their product portfolios. ITB China 2023 will facilitate this with attending travel suppliers
from Europe (24%), Asia (28%), Americas (15%), Middle East (16%), Oceania (10%),
and Africa (7%), underlining the global nature of the event, and our role in driving the
recovery of the Chinese international travel market.”
The exhibition showcases a wide range of global destinations, including national and
regional tourism organisations from Aragón, Andalucía, Berlin, California, Catalonia,
Chile, Croatia, Czech Republic, Finland, Hungary, France, Galicia, Germany, Israel,
Italy, Los Angeles, Madrid, Malta, Malaysia, New Zealand, Montenegro, Netherlands,
Poland, Portugal, Scandinavian Tourist Board (Denmark & Norway) Serbia, Spain,
Switzerland, Tahiti and Turkey.
Among the global destinations, newcomers such as Beijing, Bursa, Chengdu, Maldives,
NEOM, New York, Raktda, Saudi Arabia and the United Kingdom will make their debut
on the ITB China show floor. The European Travel Commission (ETC) will once again
showcase a prominent presence, emphasizing the diverse and appealing travel
experiences that Europe has to offer.