COLOMBO: SriLankan Airlines, the national carrier of Sri Lanka and a member of the Oneworld alliance, took home three awards at ITB Berlin’s Golden City Gate Awards 2018.
The 18th edition of the awards saw a jury 40 members judging 157 submissions sent by over 30 countries.
SriLankan Airlines was awarded the ‘First Star’ in the campaign category for its Melbourne launch campaign “Two Cities, One Spirit.” It also bagged the ‘Second Star’ in the same category for its brand campaign in China-themed “The Spirit of China, the Story of Sri Lanka.” The third, another ‘Second Star’, was bestowed upon SriLankan for its video “The Largest Carrier to India” in the TV Cinema Spot category.
This is the second consecutive time the airline was commended at the Golden City Gate podium, having been the recipient of the ‘first star’ for its destination video “Epic Journey of Sri Lanka on SriLankan Airlines” in the Mice Promotions category, last year.
Upon receiving the awards, SriLankan Airlines General Manager – Marketing, Saminda Perera, said: “We at SriLankan Airlines are honored to receive three prestigious awards at this year’s Golden City Gate Awards. This is the second consecutive time that we have been commended at this podium and this proves the universal appeal of our marketing communications endeavors. These awards will certainly inspire us further to explore new avenues in creative conceptualization and creation of unique content to take Sri Lanka to the world.”
SriLankan Airlines has been aptly supported by its creative agency, J Walter Thompson Sri Lanka, in all these creative endeavors. The latter’s creative expertise and the understanding to align with the global trends has made its association with an international airline truly remarkable and award-winning.
Every year the Golden City Gate Awards recognizes and rewards the creative efforts of the global tourism industry, expressed through various mediums. The artworks are judged by an international jury based on a point system and each submission is evaluated for its creativity, innovativeness, design, structure, authenticity and whether it encourages the audience to visit the destination.