ISLAMABAD: During 2017, 10476 foreign visitors were arrived in Pakistan on tourist visas to look around the popular destinations of the country. The tourism activities are regaining an upward momentum and international arrival has improved considerably.
According to an official source, around 9161 visitors arrived in the country on tourist visa in the year 2016, 6474 in 2015, 5575 in 2014 and 10560 in the year 2013. The popular destinations for tourists were Gilgit Baltistan (Deosai Rama, Hunza, Atabad Lake), Chitral Valley, Swat valley, Kaghan valley and Murree and Galliat during the period which is determined through the business volume in Pakistan Tourism Development Corporation (PTDC) motels in the region and number of visitors at tourists Information centers in these areas.
PTDC has taken many steps for promotion of tourism which include distribution of 58,010 tourist publications from July 2013 till February 2018, participation in five international tourism events and workshops, restoration of United Nation World Tourism Organization (UNWTO) and PATA memberships and holding of UNWTO workshop in Pakistan after 11 years.