An Ideal MICE Destination | Sri Lanka Tourism Roadshow Held In Karachi

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KARACHI: The Sri Lanka Convention Bureau (SLCB) is currently organizing a series of Tourism Roadshows in Pakistan. The first event of the series was held on June 26, 2024, at the Marriott Hotel in Karachi. The event featured a press conference, B2B meetings, key speeches, presentations, tourism videos, cultural performances, and an evening networking session.

This marks the second consecutive year that SLCB has organized a Tourism Roadshow in Pakistan. The event commenced with a ceremonial lamp lighting by Mr. Saman Ratnayake, Manager Pakistan SriLankan Airlines, H.E. Jagath Abeywarna, Consul General of Sri Lanka in Karachi, Mr. Thisum Jayasuriya, Chairman of the Sri Lanka Convention Bureau, Syed Feyaz Shah, Managing Director of STDC, and other dignitaries.

In his address, Mr. Thisum Jayasuriya, Chairman of the Sri Lanka Convention Bureau, highlighted the significant potential of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. He noted that the current global market size of the MICE business is $1,027 billion and is projected to grow to $1,990 billion by 2031. He emphasized Sri Lanka’s streamlined and efficient visa process, catering to all types of travelers, from budget to luxury.

Mr. Jayasuriya also mentioned the extensive selection of hotels in Sri Lanka, including the upcoming Ritz Carlton property and the new Lotus Tower, which offers breathtaking views. He underscored the emerging properties that are set to transform Sri Lanka’s tourism industry, making it an ideal destination for MICE business.

He spoke about Sri Lanka’s efficient transportation infrastructure, including highways and expressways that facilitate quick transfers from airports to hotels. The transport options range from tuk-tuks to luxury buses and helicopters. He also announced that the government has approved the import of brand-new Mercedes vehicles for customer transportation, with plans to add the latest models to the fleet soon. Additionally, state-of-the-art golfing facilities will be introduced to attract the corporate sector.

Earlier, H.E. Jagath Abeywarna, Consul General of Sri Lanka in Karachi, addressed the gathering, highlighting Sri Lanka’s visa policy and assuring that the Consulate General will resolve any visa issues promptly.

Mr. Saman Ratnayake, Manager-Pakistan, SriLankan Airlines, gave a presentation on the airline’s services, promising the best possible experience for Pakistani travelers.

Syed Feyaz Shah, Managing Director of STDC, offered his full cooperation to the Sri Lanka Convention Bureau, suggesting mutual tourism promotion and collaboration on Buddhist tourism between the two countries.

Following the vote of thanks by Ms. Malkanthi Welikala, Manager of Marketing at the Sri Lanka Convention Bureau, a lucky draw was held, and gifts were distributed to the fortunate winners.

The Sri Lanka Convention Bureau (SLCB) Tourism Roadshow in Karachi was a resounding success. The event not only showcased Sri Lanka’s potential as a MICE destination but also offered an unforgettable experience of the country’s rich culture, stunning landscapes, and warm hospitality.



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