SINGAPORE: Sabre Corporation, the leading technology and software company powering the global travel industry, today announced a new alliance with national carrier MIAT Mongolian Airlines. The long-term agreement to implement Sabre’s Market Intelligence Global Demand Data solution will provide robust market insights as the airline moves forward with highly ambitious growth plans.
“We are thrilled to announce our new relationship with Sabre at such a key time for our airline. Our plans to grow our fleet and routes, our passenger numbers and our revenue are directly in line with the exponential growth that the country’s tourism industry is currently witnessing,” said Mr. Battur Davaakhuu, President & CEO, MIAT Mongolian Airlines. “To realize our exciting objectives, we must leverage the most innovative technology platforms, and that’s why we have selected Sabre Global Demand Data. The solution will ensure that we have strong data right at our fingertips, providing accurate and complete market information to make well-informed decisions,” he added.
Mongolia continues to be one of the world’s fastest growing travel destinations.1 The adoption of Sabre’s Global Demand Data solution will connect the national carrier to robust market data while providing advanced data capabilities across numerous commercial planning areas including revenue management and sales. Sabre Global Demand Data is a comprehensive and detailed database of origin and destination traffic for airline markets worldwide, encompassing GDS, government, and industry data sources – calibrated and processed on a regular basis. The solution will allow MIAT to gain insights for intelligently developing new routes and revenue-driving strategies within current markets while also uncovering potential new opportunities.
“MIAT’s expansion plans have the potential to increase revenue for the airline and to have a meaningful impact on the Mongolian travel and tourism industry as a whole,” said Dasha Kuksenko, vice president and regional general manager – North Asia, Sabre Travel Solutions. “We are very proud to support them in their endeavours by providing our Market Intelligence Global Demand Data solution. Sabre’s solution helps airlines identify revenue opportunities as a result of having the crucial, innovative tools necessary to make intelligent, data-driven decisions,” she added.
Mongolia has set a goal of attracting one million foreign tourists and earning one billion US dollars from tourism during 2020, according to a previous announcement by the Mongolian Ministry of Environment and Tourism. This latest agreement with Sabre will ensure that MIAT is well-positioned to play a crucial role in this ambitious tourism drive. It follows the launch of MIAT flights in 2019 linking Mongolia to the key Chinese markets of Shanghai and Guangzhou, as well as the announcement of plans for further long-haul routes, including a drive to develop a US route.