BAKU: Azerbaijan Tourism Board (ATB), the national promotion body designed to support the growth of Azerbaijan’s tourism industry, will be hosting a special tourism buyers event this April.
Taking place in the capital on April 29, Baku, the Travel Business Azerbaijan event will bring together local and international tourism professionals in hopes to forge partnerships and profitable business deals.
Organised by Azerbaijan Tourism Board and supported by the State Tourism Agency, the event is a first of its kind in the Caucasus country, welcoming over 400 industry professionals to establish direct communication while also serving as a platform to showcase the tourism potential of Azerbaijan.
As part of its strategy to enhance the destination value proposition and double inbound tourism by 2023, ATB launched its ‘Take another look’ marketing campaign in late 2018. In just over a year, it celebrated setting a historical record for Azerbaijan with 3.2 million inbound travellers – an impressive 11.4 per cent increase over 2018.
“It’s a very exciting time for the tourism industry of Azerbaijan and we’re delighted to accelerate and enhance our proposition with Travel Business Azerbaijan. For the first time, representatives from key source markets will have the opportunity to connect with the local tourism and hospitality industry on this large scale, to build fruitful partnerships,” said Florian Sengstschmid, chief executive of Azerbaijan Tourism Board.”
In addition to B2B meetings, the event will host an award ceremony and gala dinner, as well as both pre- and post-event FAM trips offering guests a chance to explore the tourism, leisure and Mice potential in Baku and various regions.
“As we continue to cater to incentives and provide unique and authentic experiences, we encourage industry professionals from around the world to join us at Travel Business Azerbaijan and discover the extraordinary amount we have to offer,” said Sengstschmid.