KARACHI: Pakistan International Airlines (PIA) signed a branding MoU with Bank Islami Pakistan Limited, a leading Islamic bank with a network of 330 branches in 114 cities of Pakistan. The MoU signing ceremony held at PIA head office Karachi on 9th October.
As per the partnership deal Bank Islami will do in-plane branding of PIA’s domestic and international aircrafts and will provide the headrest and pillow covers for the in-plane branding of the national carrier.
President and CEO of Bank Islami, Syed Amir Ali, and Air Marshall Arshad Malik, CEO of Pakistan International Airlines, did the honors in the presence of top officials from both the organizations.
In this auspicious occasion, Syed Amir Ali, stated, “We are pleased to partner with PIA and hope that the association will prove to be mutually beneficial.”
While Mr. Arshad Malik, remarked, “We are always looking forward for opportunities to improve our services and provide our customers with a delightful travelling experience. We are confident that the partnership will help the organizations to grow together.”
This promising affiliation is the initiation of a venture in which both organizations are bound to benefit.