Promoting Tourism in Pakistan | IHIG and PIA sign Partnership Deal.

KARACHI: International Hospitality Investment Group (IHIG) and Pakistan International Airlines (PIA) signed amemorandum of understanding (MoU) to promote tourism in Pakistan and to deliver the vision of PM Imran Khan. PIA CEO Air Marshal Arshad Mahmood Malik, Chairman IHIG-UK Mr. Alun Richards, and CEO IHIG-PAK Mr. Noor ul Asif graced the signing ceremonyconducted at PIA Head Office Karachi.

The IHIG and PIA partnership is aimed at boosting the potential of tourism in Pakistan in a way that will have deliver longlasting benefits. Through this alliance, all business and economy executive class passengers of PIA will be entitled to acomplimentary stay at any of IHIG’s properties that are located in Naran, Bhurban and Balakot.

“Our intention is to have thousands of influential people experience the breathtaking beauty of Pakistan. These visitorswill post their experiences on social media which will encourage their circle of friends to visit Pakistan as well” said Noor ul Asif.

IHIG Pakistan is a subsidiary of IHIG-UK; headquartered in London. It started operations in Pakistan by investing millionsof dollars in the hospitality sector. It offers Pakistanis a chance to become Vacation Owners which makes family vacationsaffordable both locally and internationally, through its family vacation product “Happily”.

While speaking to the press, Alun Richards reiterated his strong resolve “to promote tourism in Pakistan. This major stepIHIG is taking shows our commitment to support and develop tourism in Pakistan by delivering world class offers in thefield of hospitality.” He further added that “our effort is focused on bringing the world to this beautiful country which hasworld’s tallest peaks. God has gifted this country with natures best beaches, forests, mountains and lakes. Pakistan has along and storied history and culture that will attract tourists from all over the world. Thanks to this strong collaborationwith PIA we are continuing to move rapidly in the right direction.”

On this occasion PIA CEO Air Marshal Arshad Malik stated, “PIA is committed to facilitate its passengers. We are activelyworking to make alliances with different private sector companies to provide maximum benefits to our passengers. PIA ishappy to work with IHIG because this will help introduce the world to the color and season of Pakistan. We need to showto the world our beauty, our culture, our resilience, our hospitality and our tolerance.

This is the first time in the history of Pakistan that a vacation ownership company and an airline have joined hands toproviding exclusive benefits to travelers.

International Hospitality Investment Group is Pakistan’s first ever vacation ownership company head quartered inLondon. IHIG was founded by team of hospitality experts, primarily involved development and marketing of highlydesired vacation destinations of Pakistan.

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