LONDON: With cruising becoming more and more popular across the globe, it is as important as ever to focus on trends and innovations that will make the cruise experience even more unique and inspiring. Design is a crucial factor when it comes to creating dreams for consumer and brand equity for cruise lines.
As the cruise orderbook hits a record high of 118 ships with a total order value of over $69 billion, it’s no wonder cruise lines are taking the opportunity to invest in developing their fleet through introducing new passenger technologies and designing impressive passenger spaces.
Creating spaces which evoke a sense of brand identity is key for cruise lines to present their identity to potential cruise passengers and in the age of social media technology, it is important for brands to create designs which encourage passengers to share their experience across media platforms.
The NEW Marine Interiors Cruise & Ferry Global Expo being held in Hamburg, Germany on 11-13 September is dedicated to interior design, equipment and technology in cruise and offers the opportunity to hear from leaders in the industry speaking about the challenges and successes in creating spaces for brands who want to stand out from the rest.
Two sessions will be held at the show and will welcome speakers from across the industry including new builds and refurbs, architecture, art curators and design.
The second session, ‘How to design to comply’, will discuss the challenges of producing aesthetically pleasing design alongside regulatory limitations and welcomes Antonio Di Nenno, Lead Architect, New Buildings, MSC and David McCarthy, Director, Marine Projects & Communications, “I’m very pleased that ‘design’ is spearheading the conference sessions at Marine Interiors Cruise & Ferry Global Expo in Hamburg. As cruise brands continually search for a competitive edge, the role of design is pivotal in delivering the guest experience and fulfilling their brand ambition. I’m delighted to be joined by other industry professionals, who share the same passion for ‘great design’ and how this is helping brands not only retain but attract new guests to cruising,”
Fredrik Johansson, Part Owner of Tillberg Design will be on the panel contributing his experience in managing some of the world’s most prestigious marine projects. Tillberg lead the development of the design for the new Ritz Carlton luxury superyacht due for launch in February 2020, developing a bespoke and exclusive experience for passengers.
The session also welcomes to the panel Timo Hogestraat, Junior Partner from Partner Ship Design; and Trevor Young, Vice President, New building & Refurbishment, MSC.