Promoting Golden State | Etihad Airways & Visit California Sign Agreement

ABU DHABI: Etihad Airways, the national airline of the UAE, said it has partnered with Visit California to promote the Golden State to travellers from around the world.

The partnership between Etihad Airways and Visit California will involve the organisations collaborating to promote travel to California as a destination from both Abu Dhabi and other key markets, it stated.

The two sides will be developing a strategy and promotion plan to drive tourism and highlight the many attractions that California offers to international travellers, remarked Robin Kamark, Chief Commercial Officer Etihad Aviation Group after signing the deal with Caroline Beteta, President & CEO for Visit California at the Arabian Travel Market.

Travellers to the US from Abu Dhabi benefit from the purpose-built US Customs and Border Protection (CBP) facility at Abu Dhabi International Airport, allowing passengers to process all immigration and customs inspections in Abu Dhabi before they depart.

Abu Dhabi International Airport is one of only a handful of airports outside North America that offer the CBP facility, said a statement.

Kamark said: “The West Coast of America including Los Angeles is an important market for the Etihad Airways network and we are proud to partner with Visit California to showcase the many delights of the Golden State to our guests.”

“The convenience of the pre-clearance customs facility means that travelling to California today is an incredibly attractive option for guests travelling from Abu Dhabi. We look forward to working with our partners to promote the opportunities available to our customers in the Middle East and further afield,” stated the top official.

Beteta said Visit California was thrilled to partner with Etihad Airways to increase travel between the UAE and California.

“This agreement is an exciting step that will help promote California’s unique and world-renowned brand to tourists and holidaymakers from across the region,” she added.

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