BERLIN: Oman’s Ministry of Tourism and ITB Berlin have announced that the sultanate will be the Official Partner Country of the world’s leading travel trade show in 2020.
Tourism Minister Ahmed bin Nasser Al Mahrizi said: “ITB Berlin is the leading platform for the global travel industry. With this partnership, we will be able to draw major attention to our country as a travel destination. We are greatly looking forward to presenting Oman as a destination to such a wide audience in 2020.”
The minister and Dr Martin Buck, senior vice president travel & logistics, Messe Berlin, cemented relations at this year’s ITB Berlin with an official agreement.
“Oman is a travel destination with many facets and for several years has been an important exhibitor at ITB Berlin,” said Dr Buck. “With the sultanate we are delighted to have found such an attractive partner for the 2020 show.”
Oman with its more than 5.000 years of history is regarded as an exclusive and sustainable travel destination and has a great hospitality culture. The country has a lot to offer: diverse and attractive landscapes, pristine beaches, desert, impressive mountains as well as exclusive hotels. Activities such as fishing, surfing, canoeing and diving round off the range of tourism attractions.
As the Official Partner Country of ITB Berlin 2020, Oman will, among a range of other events, organise the opening ceremony on March 3 at the CityCube Berlin. From March 4 to 8, 2020 a colourful and wide-ranging programme and numerous events will ensure that visitors get an opportunity to find out more about the sultanate.
Meanwhile, ITB Berlin 2019 will take place from March 6 to 10 next year. Parallel with the show, the ITB Berlin Convention, the largest event of its kind, will be held from March 6 to 9.
In 2018, a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110,000 trade visitors.