COLORADO: A new tourism association has been formed with the name of ‘Wellness Tourism Association’. The association will be a network of, and for, qualifying members of the wellness tourism industry. Its objectives will help to define the industry, as well as educate consumers to recognize legitimate and credible wellness suppliers and operators.
A group of seasoned wellness industry executives has joined forces to create the Association. Registered in the State of Colorado as a not-for-profit, privately held organization, the WTA has been established and designed to serve this booming travel sector.
“Our mission is clear and concise,” says Co-Founder and Chairman Andrew Gibson, VP Wellbeing, Accor Hotels, “We plan to support and further the growth and development of the wellness tourism industry through networking, education, communication and marketing.”
Co-Founding member Tom Klein, President & COO of Canyon Ranch stated, “The WTA will fill a gap in this global industry by providing a credible and unified voice.” Klein added, “As with all associations, the goals and objectives will be determined by the members.”
According to the Global Wellness Institute’s 2017 Global Wellness Economy Monitor, the Wellness Tourism segment is a $563 billion industry — growing faster than the tourism industry itself. “It makes perfect sense to have our own association,” says Co-Founder and President, Anne Dimon, Founder/CEO of TravelToWellness.com “Especially since there is some confusion with consumers and travel agents as to what constitutes legitimate ‘wellness travel.”
Nilendu Srivastava, Managing Director of The Art of Living Retreat Center, a year-round wellness retreat facility in Boone, North Carolina is another Founding Member.
The association’s first tourism office member – the Monaco Government Tourist Office – will be represented by Cindy Hoddeson, Monaco’s Director, North America.