NEW YORK: Travel marketing has gone digital and mobile. And when travel shoppers engage with ads and website content on their smartphones, they book. According to new data from US tracking firm Dialogtech, 44 per cent of people who book travel on their smartphones do so by calling. Travel marketers have a unique opportunity to reach travellers by taking ownership of the call channel to drive more bookings and increase ROI. In this infographic from Dialogtech you can discover how travel shoppers do their research, and six strategies to drive more revenue from digital when you combine it with another powerful channel.