Mr. Shaheen Premani Group Senior Vice President | TSL Group of companies (Pakistan, Turkey, Afghanistan & Uzbekistan)

Sustainable Tourism is a bright thought for development and growth. Sustainable tourism is imagined as leading to utilization of all resources available in such a way that economic, social and aesthetic needs can be fulfilled while preserving cultural integrity, essential ecological processes, and biological diversity with security and life support systems.

Tourism is responsible for one out of 11 jobs and 10% of the world’s economic output. We can reduce a good percentage of unemployment rate by sustaining the tourism in Pakistan as it would allow people to explore new opportunities in Aviation Sector.

Tourism is of major importance to under developing countries including Pakistan to sustain their overall economy. Tourism in Pakistan is a vital, source of income for many regions. Its importance is recognized as “an activity essential to the life of nations”, because of its direct effects on the social, cultural, educational, and economic sectors of national societies and on their international relations.Pakistan is a socially inclusive society where the main importance is towards ethnicity and traditions for members of their society. The country has much to offer; from natural beauty, historical heritage to cultural diversity.

In 2017, the travel and tourism industry continues to make a real difference to the lives of millions of people by driving growth, creating jobs, reducing poverty and fostering development and tolerance. For the sixth consecutive year, industry growth outperforms that of the global economy, showcasing the industry’s resilience in the face of global geopolitical uncertainty and economic volatility.

With the recent investments in China-Pakistan Economic Corridor (CPEC), tourism within the country is anticipated to rise in the years ahead making it a very attractive hub for investments in the tourism business.This shows a lot of potential in the tourism industry and all travel related businesses. However, Government of Pakistan should take actionable measures to improve the negative perception of Pakistan due to security problemsprevailed in pastand this will continue to pose a challenge in the coming years and it is one thing that the media and government should collaborate on to improve the situation for the better.

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