Major revival efforts | Brussels Launches Tourism Promotion Campaign

BRUSSELS: The city of Brussels is hoping to boost tourism to pre-2016 levels with a Europe-wide campaign to be launched this week.

Exact details have not been released, but the promotion launch will take place around London, where members of the public can win a city trip to the Belgian capital.

A similar campaign will launch simultaneously in several European cities on Tuesday, May 2.Since the terror attacks last year, the Government of the Brussels-Capital Region has made efforts to bring back tourism to pre-2016 levels.

The lockdown of Brussels in 2015 and the attacks of March 2015 impacted tourists to the city breaks destination, with occupancy and revenue per available room (revPAR) dropping significantly.

However, for the past five months the city’s hotel market is starting to show a recovery.

According to data from STR, November 2016 saw a 10.2% year-on-year increase in occupancy.March 2017 recorded a 19.4% increase in occupancy to 69 %.However, the figure is still 4% lower than the capital’s March 2015 occupancy level of 72%.

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