Digital Transformation | Flybe Partners With Amadeus

Flybe, Europe’s largest regional airline, is poised to significantly enhance the digital experience it offers to customers having signed with Amadeus to implement a wide range of advanced technology through its Altéa Suite.

The move to overhaul its digital offering supports Flybe’s continuing business improvement strategy which includes providing a highly personalised, industry leading and interactive digital offering before, during and after travel. Amadeus’ mobile solutions will also offer the airline’s passengers re-accommodation options during times of disruption, directly within Flybe’s mobile app.

Christine Ourmières-Widener, Chief Executive Officer at Flybe commented: “We look forward to working with Amadeus to implement what will be a ground breaking digital transformation for Flybe. It will bring a whole host of new sales’ possibilities and operational improvements that will drive up revenue, but ultimately it will be our passengers who benefit from having access to world leading digital experiences across many different touch points in their journeys. This project is a major step in the delivery of our sustainable business plan for the airline.”

A key part of Flybe’s business strategy is focused on delivering an industry leading on line customer experience. The adoption of the full Amadeus Altéa Passenger Service System (PSS), providing closely integrated passenger data and the ability to deliver a more consistent service across all customer touch points, will enable this objective to be met. The technology will also help Flybe drive up revenue though the innovative and multiple sales channels offered by the Altéa Suite.

Julia Sattel, Senior Vice President, Airlines at Amadeus added: “Travellers today expect airlines to deliver highly personalised offers consistently through multiple channels and at the right moment. For an airline like Flybe, that generates circa 80% of its revenues online, this is a significant vote of confidence in Amadeus’ advanced digital, merchandising and customer experience management technology. We see this as a best practice example of how Amadeus can support an airline to achieve its digital transformation goals, and we very much look forward to working with Flybe to help the airline implement its business strategy.”

In addition to the Altéa Suite, Flybe has signed for Amadeus e-Retail, Amadeus Anytime Merchandising, and Amadeus Customer Experience Management. The technology will be implemented by the end of 2018.

Flybe is Europe’s largest regional airline and flies more UK domestic flights than any other airline – 53% of all UK flights within mainland Britain.

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