MADRID: The UNWTO Secretariat announced that the 7th UNWTO Global Summit on Urban Tourism will be held on 16-19 September in Seoul, Republic of Korea, under the theme ‘A 2030 Vision for Urban Tourism’.
The summit, co-organized by the World Tourism Organization (UNWTO) and the Seoul Metropolitan Government and supported by the Ministry of Culture, Sports and Tourism of the Republic of Korea, the Korea Tourism Organization and the Seoul Tourism Organization, will provide a unique platform to discuss the key issues shaping the future of urban tourism in the context of the 2030 Urban Agenda.
A ‘2030 vision’ for urban tourism requires a new thinking that considers the needs and expectations of the new customer and promotes inclusive economic and social growth by engaging and empowering local citizens. This vision must also address the impact of the technological revolution on consumer behavior, as well as on the economic, social and spatial structures, modes of transport, new business models and governance of urban tourism.
The 7th UNWTO Global Summit taking place in Seoul will bring together high-level representatives from National Tourism Administrations, city authorities and related stakeholders, serving as a platform to exchange experiences and expertise and set a shared vision on urban tourism that embraces innovation, digital transformation and sustainability.