ISTANBUL: Turkish Airlines has signed a significant deal with American Express Global Business Travel (Amex GBT), one of the world’s leading agencies for corporate travel. With this agreement, Turkish Airlines expands its existing collaboration with Amex to a global partnership.
The agreement was signed by Turkish Airlines chairman of the Board and the Executive Committee, M. İlker Aycı, and Amex GBT’s Board chairman, Greg O’Hara.
The expanded partnership aims to determine a common strategy on a global level and to increase the cooperation between the managements of both parts at all levels. Another goal is to increase the cooperation in product development and sales for Marine & Offshore, Travel and Lifestyle Services (TLS), and Meeting & Events segments.
Promotion of Turkish Airlines’ brand awareness and perception within Amex GBT organization, top-level participation in all global events organized by Amex GBT, increase in visibility of Turkish Airlines in Amex GBT’s communication channels, acquiring of new corporate customers through the joint data analysis studies, and the promotion of sales activities are all the other subjects to be improved within this new business partnership.
Commenting on the agreement, Aycı said; “Turkish Airlines is pleased to enter into such an important business partnership with Amex GBT. With this new deal, which was existed on a regional scale and now expanded to global, we aim to increase our market share also in the corporate travel segment and to be the most preferred airline for all business travellers worldwide.”
Amex GBT, considered as one of the largest global agencies in the sector, has more than 100 years of experience in corporate travel. The global agency serves in nearly 140 countries around the world, with 12,000 employees, to 8,000 customers.