BEIJING: China’s Belt and Road Initiative has received wide response, support and participation from over a hundred countries and international organizations. China, as an important country along the Belt and Road with rich tourism resources and profound culture, has attracted a large number of international visitors. Pakistan can also take the advantage of this initiative and being the member country can market its tourism products to the world.
In order to offer international visitors a service platform with more comprehensive and useful tourism information, China National Tourism Administration decided to upgrade “China – Beyond Your Imagination” China Overseas Tourism Promotion Website. After over six months of elaborate preparation, the new website is officially launched in seven languages (simplified Chinese, traditional Chinese, English, French, Japanese, Korean and Russian) for the world to see China beyond imagination from a new aspect.
The new official website has made breakthroughs on the content, page design and user experience:
- Content: Creating new columns based on the need of users
According to the travel preference and habit of international visitors, five columns (Characteristic Themes, Exploring China, Travel Map, Useful Information and Latest News) are designed for the new website. Inside there are information on the ten international itineraries of China, places to go, delicious Chinese food, folk-customs and festivals, themed activities and travel guide. “China – Beyond Your Imagination” China Overseas Tourism Promotion Website has become a useful travel service platform customized for overseas users.
- Page design: High-end, concise, international standards
At present, most international tourism websites use high resolution images as homepage image. China Overseas Tourism Promotion Website keeps in step with the trend by selecting high resolution photos to fully present the unique image of China’s tourism destinations. The website also chooses colors wisely by using high saturation images and matching colors to establish the world-class official tourism website.