KARACHI: PIA Marketing Conference 2017 was held at Pearl Continental Hotel Karachi last week. The aim of the conference was to analyze the performance of the PIA Domestic and International Stations and to discuss future plan of action. The conference was presided by Sardar Mehtab Ahmed Khan, Mr. Nayyar Hayat, CEO PIA and CCO Mr. Tahir Niaz, among other senior PIA officials and attended by all marketing station heads from domestic and international destinations.
Speaking on the occasion Sardar Mehtab Abbasi stated that Pakistan International Airlines (PIA) due to friendly Open Sky policy has suffered a lot and therefore no foreign country or foreign airline would be granted any additional rights/slot without proper justification.
The Government has admitted ultimately that their open skies policy is harmful for our own airlines and has decided to protect business interests of the national carrier PIA by restricting additional rights to any foreign airlines
He further said that PIA can only succeed with the full support and joint efforts of all employees and they should take the full ownership of their organization. However, there is need to eradicate favoritism and promote merit in all spheres of airline, he said. PIA has to fill in the demand gap that exist in the market and has to have the capacity and right product mix. Sardar said that PIA must expand its network to cater to the increasing demand gap that exists in the market.
“I know the competition is very tough due to no equal playing field,” he added.
Sardar Mehtab congratulated PIA management and especially the CEO Mr. Nayyar Hayat and Acting Chief Commercial Officer Tahir Niaz for working hard to bring improvements in the airline. He said that the airline is moving in the right direction and will soon achieve new heights.
Mr. Nayyar Hayat , Chief Executive Officer PIA in his address emphasized to adopt a new business model for the airline. He said technological advancements should be incorporated at a faster pace to make it convenient for the passengers. He added that the airline would be out of difficult phase being faced presently.
Mr. Tahir Niaz, CCO gave a detailed briefing on the performance of marketing department. The field & station managers also gave their presentations.